Sports bars are lucrative endeavors. The demand for live sports is constant and ever-evolving. Mix in the opportunity to enjoy good food and spend time with loved ones, and sports bars are very popular places. However, there are some risks involved with opening a sports bar. For example, it’s a very competitive industry. Perhaps you are brainstorming ways to stand out from the competition. Here are some unique sports bar concepts to consider if you would like to attract more patrons.
Install a Game Room
Take advantage of the sports bar theme by installing a game room. This will help you attract patrons who want to view and also participate in the competition. Popular game room ideas include arcades, a pool, ping pong, and a corn hole. Installing a game room is a great way to enhance the overall user experience.
Philanthropy
Consider running a few promotions to encourage people to give back and support a worthy cause. This may help you attract people who are not necessarily interested in the game but are interested in supporting a great cause.
Host Special Events
Consider hosting an event during major sporting events like the Super Bowl or World Cup. It’s recommended that you enhance the experience by creating a special menu or offering a special deal. This should help you attract committed sports fans. It’s also recommended that you amend your sports bar insurance policy because these high-traffic days increase the amount of risk you are exposed to.
Install Efficient Technology
Installing efficient technology simplifies the user experience. It’s recommended that you consider installing QR code ordering and other upgrades to make things more convenient for your customers.
Find the Right Location
Opening your sports bar in the right location is important. It’s an easy way to attract buzz and accumulate traffic. If possible, consider opening your sports bar within a mile or so of the local sports stadium. This would allow you to take advantage of the increased traffic in the area during games and generate multiple lucrative nights per week.
Embrace Different Sports
Diversity helps you attract more fans. While football and basketball are the most popular sports, it’s recommended that you show other sports at your bar as well. Consider golf, baseball, soccer, boxing, and other sports as well. This helps your business attract a larger customer base.
Add New Beer Flavors
For most people, going to the sports bar is about watching the game and enjoying a few drinks with friends. One way to stand out from the competition is by adding some new beer flavors to the menu. Consider hosting a special sample event where regular patrons can sample new flavors before they’re released. It’s important, however, to have a strong sports bar insurance policy in place.
Celebrate Nationalities
Another way to attract new customers is by celebrating different nationalities. It’s recommended that you use one day each week to celebrate a different culture. Italian, Mexican, and Indian-themed nights are popular.
Become Pet Friendly
Your sports bar may attract a new target market if pets are allowed. This is a great option to consider if you have an outdoor patio.
Work with a Local Brewery
If you have consistent beer sales, it’s recommended that you consider working with a local brewery. The brewery may create a unique beer for your sports bar.
Consult with RMS Insurance to Cover Your Sports Bar
Opening a sports bar is potentially a great investment. These unique tips should help you maximize revenue. If you have any questions about sports bar insurance, contact the team here at RMS Insurance Brokerage so we can assist you.