During summer, travel and tourism are at their height, with more and more people going to pubs and taverns to have fun and socialize. As the hospitality and tourism industry prepares for a post-pandemic rebound, adult nightclubs and jazz clubs are opening up for people to relax and have a great time. As a business owner in this industry, you might already be aware of the competitive marketplace during this time of the year.
Here are 5 effective strategies that will help your business stand out from the competition and drive more traffic to your bar this summer.
Improve Your Curb Appeal
Improving your curb appeal makes your establishment more appealing to potential customers. Consider investing in plants and other décor items. Add some floral arrangements and a sandwich board on the sidewalk to promote special deals. You can make minor adjustments without having to do a complete renovation. If you have an outdoor seating area, adding some fragrant flowers can increase traffic. People will note the aesthetic and make plans to become regular visitors to your bar or restaurant.
Having a pet-friendly establishment is an easy way to increase traffic to your sports bar, pubs, and tavern. Place a sign by the door that states that pets are welcome. You can also place a water bowl out front and have a jar full of treats for pets to enjoy. Pet owners will look at your establishment as a great place to spend quality time with their animals. Consider hosting special pet-friendly nights or partnering with other bars to sponsor bar crawls. Attracting pet owners should be a priority this summer.
Use Special Ingredients
Research shows that drinking habits change during the season. During summer, many patrons are looking for refreshing drinks. Make use of the fresh fruits and herbs when developing a cocktail menu at your adult nightclub. Try to avoid overworking your staff. One creative drink with the right mix of ingredients can enhance your menu and increase your summer traffic. To improve your efficiency, consider mixing batches of drinks and have them ready to serve on-demand.
Host a Watch Party
Hosting watch parties is essential at your sports bar and nightclub. The summer season is often the start of fun new television shows, special events, and live sports. Adding a few screens and projectors can substantially increase the foot traffic at your establishment. Special watch parties allow your customers to enjoy their favorite sports and shows together in a friendly environment. In addition, serving great food and drinks at these parties will increase your customer retention.
Special Tasting Events
Many breweries try out new flavors during the summer. You can attract new customers and boost the sales at your pubs and taverns by hosting a tasting event. This gives people the opportunity to taste exciting new flavors. Try to find a local brewery to partner with. Ask one of the brewery’s representatives to come to the event to promote the products and answer general questions.
Consult with RMS Insurance Brokerage, LLC
Summer has the potential to be a profitable season for your business. Putting extra effort into improving your bar or restaurant can help you attract new customers and retain your regular customer base, improving your income over the long run. If you have any questions related to nightclub insurance, the team here at RMS Insurance Brokerage, LLC is here to assist you. Contact us today to learn more.