There are a bunch of marketing strategies for bars and nightclubs that are often overlooked. Implementing just a few of them could help your business grow by leaps and bounds. Some are considered to be more common than others, but you can take each one and make it your own. Most can be adapted to your individual needs and the size and type of your business. Explore your options and see what strides you can make.
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Create Text Message List
Have your loyal patrons, or those on your VIP list, sign up for text message alerts. They will be notified of drink specials, band appearances, or any other interesting event the bar or nightclub maybe host. Send a couple of messages a week, but don’t go overboard. In this case, less is more.
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Use a Professional Photographer
Hire a professional photographer to take pictures of your venue, your drinks, your food, and your staff. This will allow people to see what you have to offer and may intrigue them enough to visit your establishment. A professional photographer can make all your special items look as amazing as they taste. Photographers will often put together packages that you can use to revamp menus or share on your social media pages. Either way, it’s a win for you and fun for the photographer.
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Be Active in Your Community
Be active in your community, support local fundraisers. Hold raffles to benefit local charities. Host a motorcycle event and donate the proceeds to a local children’s charity or other worthwhile charity. When you are active in your community, members of your community will be more likely to support your business. Non-profits will often pair with a nightclub or bar because it closes the gap when it comes to hospitality. Bars and nightclubs can bring in live entertainment to go along with the food and fun that everyone enjoys so much.
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Utilize the Best Social Media Has to Offer
Social media has a lot to offer businesses that host social events. Have guests post their pictures and check-in at your establishment. Boost your posts and pay for a few ads. Your reach will grow tremendously, and the people who visit your bar or nightclub regularly will start sharing your posts to their own pages. With social media, you can post videos, share your page, and link to other websites. Encouraging your customers to like, share, and comment will keep your posts active on their newsfeeds.
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Partner with Local Bands and Food Trucks
Local bands are always looking for a new place to play. The same is true for food trucks. Include them in a few of your events and help draw attention to their business as well. In time, people will begin to think of one when the other is mentioned. It will help to build a long-lasting relationship with your business and others in the community.
If you want to keep your bar or nightclub hopping, you will want to find ways to market the business that are both affordable and effective. The agents at RMS Insurance Brokerage, LLC can help you find the best possible ways to market your business. Call us today so that we can help you create a solid marketing strategy. Take your bar or nightclub to the next level and enhance your marketing platform. Explore your options. You may have more than you thought. Put a few of them into action and see how quickly your business picks up.