Retail Marketing: Creative Ideas to Attract More Customers

Retail businesses strive to stay relevant by implementing smarter marketing strategies. To increase sales, proven promotion ideas for retail stores must be implemented.

Retail marketing is all about expanding your reach, connecting with customers, nurturing relationships, and establishing your unique selling proposition (USP) that differentiates you from your competition, attracts customers, and grows your business. Expanding a retail business requires a lot of marketing consistency and reputation boost. Without marketing and promotion, you’ll have trouble introducing your brand to new customers and driving them from awareness to being interested and eventually buying your product. Even more important, the goal is to create repeat customers.

Marketing is a necessity that encompasses both in-person and online strategies. Promoting your retail stores does not necessarily have to include paid channels or advertising. It can be done on a budget and can include plenty of free or low-cost options. Luckily, there are marketing options and promotional ideas for retail stores in every industry effective in reaching their audience within a budget-friendly gap.

In this article, you will learn different promotion ideas for retail stores and marketing ideas for retailers, as well as suggestions on how to choose what is best for you.

Use Inclusive Promotional Campaign

It is important to integrate the 4 Ps, product, price, place, and promotion, into your marketing campaign. For instance, if your retail store is selling hard a toothbrush for smokers and you want to drive more sales quickly, you focus on sprucing up your product pages to target SEO keywords like “smokers’ toothbrush” and “hard toothbrush,” and make sure the product pages are strong. Also, you make sure to price them competitively, like offering 10% off on the first order and running ads on Facebook targeting smokers. You can also reach out to Instagram influencers with large followings and ask them to promote your products. Focus on marketing copy, which should talk about the effectiveness of the toothbrush. This marketing plan accounts for each of the 4 Ps and is likely to see sales as a result.

In-Store Retail Marketing

In-store retail marketing focuses on improving the customer’s in-store experience to promote brand and product awareness and to hopefully drive sales immediately. Some of these strategies will also seek to drive traffic into the store. These in-store retail marketing strategies include in-store merchandising, window displays, curbside displays, staff, partnerships, and collaborations. Others are in-store events and referral programs.

Promote on Facebook and Instagram

Facebook is one powerhouse platform for all retail and eCommerce businesses. You can share frequent updates with your customers and use features like live broadcasting to make meaningful connections. Instagram offers exceptional reach and high user engagement rates. Customers love to connect with brands on Instagram and are actively looking out for their favorite brands and new products to purchase. Use relevant hashtags and shopping features to tag products and increase in-app purchases.

Use Pinterest

You can use Pinterest effectively to promote the eCommerce component of your retail business. The majority of pinners use the site to research buying decisions and will purchase products they discover on the site. So, use the promoted pins system to be part of your retail marketing strategy.

Email Marketing

Email marketing will help you nurture leads and keep leads and customers engaged. Use this personalized marketing tool to send out segmented campaigns based on your customer’s past purchases and current behaviors like cart abandonment or views of a specific product page.

Influencer Marketing

Influencers have massive reach with loyal audiences. These key leaders are trusted by their followers, and if they recommend a product, users are likely to consider and purchase it.  Remember, a trusted influencer is always relevant to consumers.

At RMS Insurance, our expertly crafted policies are written specifically for small businesses. We offer custom-tailored solutions to meet any retail business need. For more information, contact our experts today at (516) 742-8585.