Most marketing experts would agree that emails can get you the most bang for your buck. This can engage customers, drive business, and put your restaurant on the map. However, there are some considerations to make when determining how to craft the perfect email to all of your customers. In addition to acquiring the best Restaurant Insurance Program to protect all facets of your operation, consider the following tips for sending successful emails.
Personalize the message to and gear your content to the customers you’re sending it to. It’s also a great idea to include special offers that they can’t get elsewhere to peak their interest.
The National Restaurant Association says to announce exciting offers, news and events with messages that will grab your customers’ attention. As the quantity of commercial emails increases, make sure your email stands out in guests’ inboxes.
Choose a provider that has a great reputation for delivering messages and upholding quality customer service. This way, the response rate will be improved and you can get more people in your restaurant.
Make yourself Known
Be sure to include your company logo, contact information, and branding in every email. Customers are more likely to visit your restaurant if they are familiar with your establishment and your service.
Include Social Media
It’s incredibly beneficial to link your social media pages with your emails. Add your Facebook, Twitter, and Instagram handles in your emails to collect more followers and likes to your page. Don’t forget to post news, events, and even additions to the menu on social media to share with your followers.
At RMS Hospitality Group, we strive to provide the proper protections for your restaurant. From liquor liability to property protection, our specialized coverages can be custom tailored for your needs. For more information, contact us today at (888) 359-8390.